Protecting our forests is part of our DNA. That’s why we’ve launched an initiative to help detect wildfires early — before they get out of control.

This summer, by using #followingwildfire in your pictures, preventing forest fires is as simple as snapping photos on your phone.

Post photos of the outdoors to social media with the hashtag and tag your location. Our computer vision technology will take care of the rest, analyzing smoke and fire in your feeds to detect up to 55% of wildfires that current remote-sensing technologies might miss.